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Cracking the PM Interview: How to Land a Product Manager Job in Technology, by Gayle Laakmann McDowell, Jackie Bavaro
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How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.
Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").
CONTENTS:
The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers
Companies
How the PM Role Varies
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
Startups
Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?
Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com
Behind the Interview Scenes
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox
Resumes
The 15 Second Rule
The Rules
Attributes of a Good PM Resume
What to Include
Real Resumes: Before & After
Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter
Company Research
The Product
The Strategy
The Culture
The Role
The Questions
Define Yourself
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses
Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions
Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions
Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions
Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions
Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions
Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager
- Sales Rank: #10405 in eBooks
- Published on: 2014-03-04
- Released on: 2014-03-04
- Format: Kindle eBook
Review
"I wish this book had existed when I first found my way into product management. Gayle and Jackie don't just help you land a PM job; they show you what it takes to be great once you've got one. Finally there's a game plan for charting your career as a product manager."
--Ken Norton, Partner at Google Ventures (former PM at Google)
"If you were looking for a comprehensive, well-researched book about how to get a job in product management, look no further than Cracking the PM Interview. Gayle and Jackie break down the entire process of landing your dream PM job, while bridging a wide range of perspectives that aspiring PMs may bring to the table. This is a no-brainer resource to leverage during your job search."
--Jason Shah, former Product Manager at Yammer/Microsoft & instructor of How to Get a Job in Product Management
"Impressed by Jackie and Gayle's thorough interview walkthrough, from defining your skills, to resumes and all the way to product questions. A definite handbook for hopeful product managers."�
--Ritu Jain, Organizer of PM Fast Track Community & CEO of LearningJar
About the Author
Gayle McDowell is the founder / CEO of CareerCup.com and the author of two books: Cracking the Coding Interview, Amazon.com's #1 best-selling interview book, and The Google Resume. She has worked for Google, Microsoft, and Apple and served on Google's hiring committee. She holds a BSE and MSE in Computer Science from the University of Pennsylvania and an MBA from the Wharton School.
Jackie Bavaro is a product manager at Asana, a leading startup that builds productivity software used by companies like Dropbox, Airbnb, Uber, Foursquare, and Pinterest. Previously, she worked as a Product Manager at Google, where she joined as part of the elite Associate Product Manager program, and as a Program Manager at Microsoft. She holds a BA in Computer Science and a BA in Economics from Cornell University.
Most helpful customer reviews
15 of 16 people found the following review helpful.
Finally a book that covers this underserved area of our industry
By Jim
This book is the missing manual for understanding the PM role. It's the role that I had the most questions about when I first learned of it, and is the most difficult for me to describe to others. This book is a thorough and complete look at how this role works; from the resume all the way through what it takes to climb the corporate ranks.
Each section covers an exact question I had about the role or interviewing for the role.
The resume tips are useful for any role not just the PM role.
I was pleasantly surprised by the tips about transitioning from the development role to the PM role as this is the exact situation in which I find myself.
The only negative is that at times the book can come off a little elitist. For example, looking through the example resumes will make you wonder if you can become a PM if you didn't go to an ivy league school and work at 5 of the top startups of the last 10 years. I can't tell if this is simply the harsh reality of this role requiring you to be in the top 10%, or the selection bias of the people the author knows/people willing to contribute.
6 of 6 people found the following review helpful.
Interview Schminterview--this is an informative guide how to be a great PM!!!
By Craig Anderson
This short book is a wealth of information for product managers. I recommend reading it whether you plan to interview or not! You will learn some new skills and techniques that will help you improve your own practice, enjoy your work and enhance your career. This alone is the best reason to read this book! It is refreshing to read a book that speaks very specifically and very intently to its intended audience. Many of us in product management have been on both sides of the interview process sometime in our career and so recognize and can relate to many of the specific examples given with new appreciation. While there is a definite bias towards software driven products and companies (Google, Amazon, Apple, Microsoft, Yahoo, Facebook, Twitter), many of the principles discussed are more broadly applicable. Given that these companies continue to lead the way, this book also provides insight into the workings of these specific companies and the different emphases each brings to their development process. A must read if you desire to move to Silicon Valley, but still a great read if you are looking to play in the sandbox in your own backyard.
28 of 36 people found the following review helpful.
This book is at least partially responsible for the PM job offer I just received
By danalt
I have never written an Amazon review. Like, literally never. That fact alone speaks volumes (book pun intended) as to my feelings about this book. If you are expecting to go on a PM interview, or even thinking about switching to a PM role, buy this book.
I currently work at, have worked at, or have immediate friends that work at, all of the large companies listed in the book, and I can say that their observations about the differences in corporate culture and desired skills are spot on. If you're interested in what Google/Amazon/Apple/Microsoft/etc. are looking for - this book is for you.
As far as the book's approach to interview prep, it is thorough, clear, and useful. Is there anything in this book that is utterly groundbreaking? The answer is no, you could probably get a lot of this information online. But why would you spend all that time finding, collecting, vetting, and analyzing a bunch of random internet opinions when you can have Jackie and Gayle do it for you? Spend your time prepping for the interview, not figuring out what you should prep!
Oh yeah, did I mention that 2 days after reading and applying the principles of this book I got an offer for an awesome PM job? Obviously I know that I haven't mentioned this because immediately above this paragraph is a written record of what I've said so far. Nonetheless, this book is great, I'm giving a copy to a friend that is in the process of interviewing for a PM role, and I would highly recommend it.
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