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It won't come as a shock to hear that very few creative people enjoy writing proposals. There are so many more...well, creative things you could be doing, right?

They take forever to write, the results can be hit or miss and let's face it, they aren’t very sexy. But you know all this.

So what if you could wave a magic wand and have more confidence in your proposals? What if you could reduce the time you spent away from more exciting work? And what if you could actually make more money per proposal?

All of this is possible!

Proposals form part of a larger process...

It took me years to realise that writing a compelling proposal was both achievable and repeatable. But my real "Aha" moment came when found I could sell a client before even starting my proposal. The proposal became a link in the chain and a simple confirmation of everything I’d learned from the client up to that point. The only thing left was to put a price tag on it and get it signed.

My proposal acceptance rates shot up to a whopping 92%, and I'm no genius!

Of course you can’t do this with any old lead that hits your inbox. You need to put in a little extra leg-work, as does the client. But if you can dig a little deeper and find out what truly ails your client, well, the possibilities are endless.

Here's what you'll learn in the book...

•What a proposal is and what a proposal is not
•Why most proposals fail and how to avoid the common pitfalls
•How to increase your chances of winning a proposal before you've even written it
•How understanding a client's real needs will win you more projects
•How to master client interviews, even when you’re not a salesperson
•What to include in a proposal
•How to use language that your client will understand
•How to compete with yourself on pricing
•How and when to use Value Based Pricing
•How to focus on your client and not on your skills
•How to make best use of templates and reusable resources
•Tips and tricks from interviews with some of the best creative consultants from around the globe

• Sales Rank: #474017 in eBooks
• Published on: 2015-08-09
• Released on: 2015-08-09
• Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
This is a must-read for all creative professionals
By Jane Portman
Nathan's been the expert on proposals for years, both as a top-notch consultant and the founder of Nusii. He clearly knows what he's talking about — the book is written from the standpoint of value-based pricing, which is gold for any consultant or freelancer. I recommend this book to anyone who's seriously re-thinking their workflow. The book is very focused and certainly a great investment of one's time.

3 of 3 people found the following review helpful.
Proposals are such an important piece of the sales cycle and a really easy one to screw up
By Michael Buckbee
It's really hard to find things that will dramatically improve your business, but this book might be one of them. Proposals are such an important piece of the sales cycle and a really easy one to screw up. Too often you find books like this where it's the author's opinion, or it is what the author arbitrarily decided were the important points to follow. Nathan's unique position helping thousands of freelancers, agencies and consultants of all kinds get more work brings a much stronger empirical approach than anything else I've seen. Highly recommended.

3 of 3 people found the following review helpful.
Well written guide to outshining the competition
By Ryan Battles
Nathan does a great job laying out the foundation for understanding the world of client proposals, how to approach them, how to write them, and how to outshine the competition. With appreciated use of subheadings and bullets, this book is an easy read and will continue to be a reference for me moving forward with my clients.

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NEW YORK TIMES BESTSELLER
Experience the amazing benefits of the Mediterranean Diet in just one month.
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The Mediterranean Diet is certified as one of the healthiest diets by trusted organizations from the American Heart Association to the Mayo Clinic. With a focus on flavorful produce, healthy fats, whole grains, and wholesome natural foods, the Mediterranean Diet is a lifestyle change that is so enjoyable it won't feel like a diet.
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The Mediterranean Diet for Every Day will guide you through the first month of a successful Mediterranean Diet, making it easy to improve your heart health, reduce your risk of cardiovascular disease and diabetes, and create a path to sensible weight loss. With smart guidelines and mouthwatering recipes, The Mediterranean Diet for Every Day will make your transition to the Mediterranean Diet simple and painless.
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Designed to help you fit healthy changes into your busy lifestyle, The Mediterranean Diet for Every Day includes:

• More than 100 easy Mediterranean Diet recipes, including Italian-Herbed Lamb Chops, Whole-Grain Mediterranean Pizza, and even Whipped Chocolate Mousse

• 4-Week Mediterranean Diet meal plan to guide you through the diet one day at a time

• A detailed Mediterranean Diet food list--from whole-grain breads and pastas, to fresh seafood, to healthy fat sources like olives and avocados

• Sample grocery lists, tips for cooking Mediterranean Diet dishes, and essential advice on reading food labels

The Mediterranean Diet for Every Day is your guide to making lasting changes to your diet that are both positive and delicious.
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• Sales Rank: #32073 in Books
• Published on: 2013-12-20
• Released on: 2013-12-23
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .45" w x 6.00" l, .64 pounds
• Binding: Paperback
• 212 pages

Most helpful customer reviews

41 of 42 people found the following review helpful.
a good introduction: practical, useful.
By Tammy Rubicat
As an introduction to the Mediterranean Diet, this book provides a great breakdown of the ins and outs of the healthy, diverse approach to the foods and lifestyle associated with a Mediterranean way of cooking and eating. I enjoyed the “Ten steps for success” and other handy explanations of how to fully incorporate the diet into your daily life. What I didn’t see, however, was a particularly passionate approach to the way of eating and cooking that usually defines Mediterranean cooking.

This book is a planning guide, basically – it’s a practical approach to the how and why of the diet, but is not going to hold the attention of people (like me) who like the well-rounded, passionate narrative of lifestyles associated with healthy living. But that’s not for everyone, so the meal plans and guides are a perfect introduction. There are some daily tips alongside the menus that offer some insight into how to better internalize the benefits of the diet: “Don’t be afraid to use leftovers. Slice up the lamb from dinner on Day One to use in your lettuce wraps on Day Three.
“ The Plan-Ahead tips are great, too. And the recipes are varied and wonderful (maple-lime salmon? Oh, yum).

In all, a great book. More for straightforward, practical-minded people, but easy to follow and features some wonderful tips and recipes.

32 of 32 people found the following review helpful.
Simple, fresh, satisfying recipes.
By Muerto Cupcake
I have 100+ cookbooks and went to culinary school. I love this book. Simple Simple Simple. I sometimes modify with an ingredient or two based on what I have on hand, but I love the simplicity and great "back to the basics" message.

31 of 33 people found the following review helpful.
Shopping list and meal plans are helpful
By Suzanne M.
Except for the lamb I'd be happy with all of the over 100 recipes in this book. Although it doesn't focus on calorie counting, it does encourage eating in moderation. The Mediterranean diet adheres to the American Heart Association's guidelines for consuming monounsaturated fats instead of the typical high saturated fats found in American diets. There are many studies sited in the book and I won't bore you with that, but evidence is clear this is a delicious, heart healthy and cancer inhibiting diet rich in olive oil, lean meats, fish, veggies, fruits and even red wine with dinner. There is a 4 week meal plan and a shopping list that makes it very easy to shop for what you need. Try the Baked Eggs with Goat Cheese and the Spiced Sweet Potato Pancakes.

See all 138 customer reviews...

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• Published on: 2013-10-16
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .6" w x 6.00" l, .11 pounds
• Binding: Paperback
• 26 pages

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• Sales Rank: #1644782 in Books
• Brand: Brand: Wiley-Interscience
• Published on: 2009-06-22
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x .75" w x 6.30" l, 1.30 pounds
• Binding: Hardcover
• 328 pages

Features

• Used Book in Good Condition

From the Inside Flap

Wiley Series in Biotechnology and bioengineering

Anurag S. Rathore, Series Editor

Quality by Design for Biopharmaceuticals

Principles and Case Studies

Edited by

Anurag S. Rathore

Rohin Mhatre

About the Author
Anurag S. Rathore received his PhD in chemical engineering from Yale University and is the Director of Process Development, Amgen Inc. His areas of interest include process development, scale-up, technology transfer, process validation, process analytical technology, and quality by design. He has authored more than 100 publications and presentations in these areas and serves on the editorial advisory boards for Biotechnology Progress, BioPharm International, Pharmaceutical Technology Europe, Journal of Biochemical and Biophysical Methods, and Separation and Purification Reviews.

Rohin Mhatre is a Senior Director in the BioProcess Development department at Biogen Idec, Cambridge, Massachusetts, and has been with the company since 1996. His group is responsible for development of analytical methods and product characterization to support the process and formulation development of early and late stage clinical programs. Mhatre is also leading the QbD initiative within Biogen Idec. He has authored several publications and been an invited speaker to numerous scientific meetings.

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0 of 0 people found the following review helpful.
Worth reading, and has good coverage of topics.
By Donart Caledonian
Worth reading, and has good coverage of topics. It does begin getting thin towards the end, but if you are reading this review you probably already know you should buy this book.

0 of 0 people found the following review helpful.
Must-read for those implementing QbD in Biologics
By S. kim
As a QbD evangelist myself, I highly recommend this book as a must-read to those starting QbD in Biopharmaceuticals.

The Book covers: (Chapters)

1. QbD: Basic Concepts (Terminologies)
2. Considerations for Biotech Product in QbD (Steven Kozlowski, OBP of FDA is a co-author)
3. Molecular Design of malaria vaccines
4. Risk Assessment to determine criticality of product quality attributes
5. Design Space for a Microbial Fermentation Step
6. QbD for Tangential Flow Filtration
7. Design Space for Purification Process
8. Viral Clearance: QbD and Design Space
9. Formulation: QbD, Risk Assessment and Design Space
10. Biologics: Fomulation and Process Development
11. QbD for Raw Materials
12. PAT Tools for Biologics
13. Evolution and Integration of QbD and PAT

Cons:
Since each chapter is written by different co-authors, quality varies chapter-by-chapter. (This may be a pro)
Even the way each author applied QbD tools (risk assessment, design space, etc.) varies much.
Just like any other field, the practice of QbD has been rapidly evolving since 2009.
Therefore some suggestions in the book seem outdated.

Pros: (Far Outweigh the Cons)
Nevertheless, Anurgag and Mohin did a fantastic job of covering a wide range of key QbD topics in Biologics.
I would use the book as case studies and not a manual.

QbD in large molecules is not as straightforward as with small molecules so this reference is highly useful to those in Biologics.

I liked the book so much that I made presentation slides based on the book and share them with my colleagues.
I also began following up with the authors and share their latest thoughts on QbD. If you want the slides and interviews you can get them at QbDWorks.

I highly recommend this Book to any QbD professional.

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[Y541.Ebook] Download PDF , by June Sobel The Goodnight Train, by June Sobel

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• Sales Rank: #4117915 in Books
• Published on: 2012-05-20
• Binding: Hardcover

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[H756.Ebook] Free Ebook Jewish Interpretation of the Bible: Ancient and Contemporary, by Karin Hedner Zetterholm

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Although Jewish tradition gives tremendous importance to the Hebrew Bible, from the beginning Jewish interpretation of those scriptures has been practiced with remarkable freedom. Karin Hedner Zetterholm offers a clear and concise introduction to the legal, theological, and historical presuppositions that shaped the dominant stream of rabbinic interpretation, including Mishnah, Talmud, and Midrashim, discussing specific examples of different interpretive methods. She then explores the contours of Jewish biblical interpretation evident in the New Testament and the legacy of ancient traditions in the way different Jewish movements read the Bible today.

• Sales Rank: #961881 in Books
• Published on: 2012-10-01
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .60" w x 5.90" l, .80 pounds
• Binding: Paperback
• 224 pages

Review
"This is a remarkable book, not only because it is thorough, clearly written, and focused, but because it speaks to the heart of what Jews and Christians need to understand about each other's tradition— namely, how each tradition intepreted and applied their common roots in different ways. Zetterholm shows how the Rabbinic tradition of nuanced and open intepretation of the Bible persists in different ways among Judaism's modern movements. I wish that every Jew and Christian would read this book!" --Elliot Dorff, American Jewish University

"In this masterful and nuanced survey, Karin Zetterhom argues that Judaism's ability to adapt to ever-changing circumstances can be traced to unique concepts and interpretative strategies developed in the period of the Talmudic rabbis —concepts and strategies that afforded a central place to human agency in the articulation of the divine law. Illustrating her arguments with numerous primary sources and drawing on the most recent scholarship, Zetterholm shows how this tradition of transformative Scriptural interpretation informed the early Jesus movement and— in a final chapter that vividly reminds us that much is at stake— how it continues to inform contemporary Jewish denominations struggling to balance fidelity to the past with adaptation to the present." --Christine Hayes, Yale University

About the Author
Karin Hedner Zetterholm is Research Fellow at the Swedish Research Counciland active at the Centre for Theology and Religious Studies at Lund University. She is the author of numerous articles on Judaism and Jewish biblical interpretation and of Portrait of a Villain: Laban the Aramean in Rabbinic Literature (2002).

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0 of 0 people found the following review helpful.
Five Stars
By Rebecca Runesson
Excellent introduction to the topic!

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[K446.Ebook] Download PDF OSCE Stations in Pediatrics, by Ahmed Ahmed

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• Sales Rank: #2952587 in Books
• Published on: 2010-06-17
• Original language: English
• Dimensions: 6.88" h x .22" w x 4.25" l,
• Binding: Paperback
• 96 pages

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0 of 0 people found the following review helpful.
Two Stars
By Amazon Customer
I expect more in the book but was only points mentioned, delivery of book was quick

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[X798.Ebook] Download PDF JAZZ CLASSICS - BIG BAND PLAY-ALONG VOL. 4 DRUMS (Hal Leonard Big Band Play-Along)From Hal Leonard

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(Big Band Play-Along). 10 great tracks with a play-along CD that lets instrumentalists play as part of a big band. Titles include: Bags' Groove * Blue 'N Boogie * Blue Train (Blue Trane) * Doxy * Four * Moten Swing * Oleo * Song for My Father * Stolen Moments * Straight No Chaser.

• Sales Rank: #864275 in Books
• Brand: Hal Leonard
• Model: 843101
• Published on: 2008-07-01
• Released on: 2008-07-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .17" w x 9.00" l, .35 pounds
• Binding: Paperback
• 24 pages

Features

• Softcover with CD24 pagesSize: 12" x 9"Composer: VariousISBN: 1423449916

About the Author
Founded in 1947, Hal Leonard Corporation has become the worlds largest print music publisher, representing some of the greatest songwriters and artists of all time. We are proud to publish titles of interest to all musicians as well as music lovers, from songbooks and instructional titles to artist biographies and instrument price guides to books about the music industry and all the performing arts.

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15 of 15 people found the following review helpful.
Not A Play-Along!!!
By drumseltzer
BE FOREWARNED, THIS IS NOT A PLAY-ALONG!!!!
I was tremendously disappointed, I already have excellent recordings of big band tunes! This is labeled a "Play-Along" which would indicate music minus drums. Perhaps even like the Rock books in this series with one example track with drums and one performance track without drums. How hard would that have been!!! Really feel shisted by Hal Leonard on this one. ITS NOT A REAL PLAY-ALONG! Save your money and buy a great recording of one of the great old big bands!

0 of 0 people found the following review helpful.
It's ok.
By Katsou
Bought it for a friend, so I don't know much about it. Friend told me it's ok.

0 of 0 people found the following review helpful.
Five Stars
By khalil ED Gonzalez Hernandez
I love Play Along

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[C981.Ebook] Download PDF The Creation of the Media: Political Origins of Modern Communications, by Paul Starr

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America's leading role in today's information revolution may seem simply to reflect its position as the world's dominant economy and most powerful state. But by the early nineteenth century, when the United States was neither a world power nor a primary center of scientific discovery, it was already a leader in communications-in postal service and newspaper publishing, then in development of the telegraph and telephone networks, later in the whole repertoire of mass communications.In this wide-ranging social history of American media, from the first printing press to the early days of radio, Paul Starr shows that the creation of modern communications was as much the result of political choices as of technological invention. With his original historical analysis, Starr examines how the decisions that led to a state-run post office and private monopolies on the telegraph and telephone systems affected a developing society. He illuminates contemporary controversies over freedom of information by exploring such crucial formative issues as freedom of the press, intellectual property, privacy, public access to information, and the shaping of specific technologies and institutions. America's critical choices in these areas, Starr argues, affect the long-run path of development in a society and have had wide social, economic, and even military ramifications. The Creation of the Media not only tells the history of the media in a new way; it puts America and its global influence into a new perspective.

• Sales Rank: #370223 in Books
• Published on: 2005-04-06
• Released on: 2005-04-05
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.12" w x 6.10" l, 1.53 pounds
• Binding: Paperback
• 496 pages

From Publishers Weekly
In this engrossing, panoramic history of the development of American media, Pulitzer winner Starr (The Social Transformation of American Medicine) ranges from our nation's founding, when the Constitution made the postal service the one nationalized industry and the Bill of Rights denied the federal government any role in regulating the press, to the eve of WWII, when commercial radio broadcasting flourished under very different cultural, political and economic conditions. Throughout, Starr shows that our country's original impulse to promote the postal service and press as part of its vision of nation building established a pattern of support for an open, continent-wide market that would assume different forms and policies as new waves of media were introduced. Starr brilliantly argues, however, that the government preference for keeping things decentralized was finally challenged by the advent of the telegraph, as its technology and associated economies of scale centralized the communications industry. Confronting thorny new issues of monopoly and threats to the guaranteed rights of free expression and individual privacy, the country then had no choice but to take on a regulatory role. Starr vividly demonstrates how complicated that role became with media like motion pictures and broadcasting, as the nation experienced immigration, urbanization and major cultural shifts: suddenly, counter forces in favor of moral regulation were petitioning the government to use all of its power to restrain mass media. The culture wars had begun.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Despite all the talk about the information revolution, Starr, Princeton professor and Pulitzer Prize-winning author of The Social Transformation of American Medicine (1984), notes that the so-called revolution has been in process for at least a century, punctuated by several innovations and political and social bumps in the road along the way. In this wide-ranging history, Starr explores the political, social, and economic factors that have shaped our modern communications systems and industries. The information age has been shaped as much by political forces as by technological and economic developments. The founding of a liberal republic on a continental scale had the unintended consequence of making the U.S. an international communications power even before it was a world economic power. Starr traces the early-nineteenth-century development of the postal service, newspaper publishing, and the telegraph and telephone and their influences in establishing the early leadership of the U.S. in communications. But he also examines the political issues surrounding press and individual rights, including censorship, press freedom, and intellectual-property rights, and the concentration of media ownership. Vanessa Bush
Copyright � American Library Association. All rights reserved

Review
"The Creation of the Media is a fascinating...meditation." -- Eric Alterman, author of What Liberal Media?

"A sequel, please." -- Kirkus Reviews

"Clearly written and...sweeping in its ambition." -- Los Angeles Times

"Provides the grand synthesis of the history of journalism and communications that has been needed for a long time." -- David Nasaw, author of The Chief

"[An] engrossing, panoramic history of the development of American media...sweeping and authoritative." -- Publishers Weekly

Most helpful customer reviews

0 of 0 people found the following review helpful.
Masterful and wise
By Hal 1945
If you're far enough on the left to hate markets, or if you're far enough on the right to hate any action by the state, this probably isn't for you. If you believe the course of the media has been shaped by a confluence of market forces and state actions, and that the result in the United States is on balance one of human advancement -- and if you've got plenty of time and patience for a long and complex yet very well-told tale -- this is for you. Especially if you've spent a career in various aspects of late 20th and early 21st century media, as I have, there's no better window into the historical forces on which our experiences were built.

23 of 23 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
International in scope, immensely detailed and authoritative, this study successfully incorporates the evolution of technology, laws, political policy and social development to put the origins of modern media into context. This historical perspective is long overdue. Since media development is actually the story of societal development, author Paul Starr does a tremendous job of detailing the roles of such diverse factors as innovation, invention, patronage, luck, law and competition, all of which shaped the media's development and helped determine its ultimate societal impact. This book is refreshingly light on political criticism, so each set of facts stands on its own. While Starr occasionally meanders from the main topic, the book's rich detail shows that he clearly enjoyed his research and writing. We consider his book essential reading for anyone interested in new and old media and how they were - and are - influenced by their societies.

8 of 8 people found the following review helpful.
MEDIA & CAPITALISM
By Stephen Scott
This is by far the most exhaustive reading on the creation, growth, and perpetuation of media I have ever read.
At the outset, this is not a light read. Laced with history, the sociology of people within history, and trends operating in American and European culture, this is for serious students of both history and media. For that crowd, it will be a very pleasant read.
I give high praise to Paul Starr for being able to outline not only the growth of media and opinion, but also putting the growth in light of America's capitalistism and industrial strength.
He starts out by analyzing how European Nations like France and England tried to promote literacy through newsprint and postal services. He then outlines how those measures spilled into the United States during the Colonial Period.
Of course, newspapers were only the tip of the iceberg. Starr carefully analyzes how new inventions like the telephone, telegraph, film, and radio were used heavily for capitalistic gain as well as entertainment. At first, the U.S. Supreme Court was reticent to recognize First Amendment protection to these new mediums.
He also compares and contrasts Europe's tendency to nationalize many inventions instead of letting the market allow inventors to make money on their projects. Meticulously, he shows how the U.S. Navy tried to squelch Marconi's patent for wireless radio, and eventually how the Radio Act of 1927 preserved both the national and private interest.
In the end, Starr seems to point out that American Capitalism was instrumental not only in creating the media, but also allowing it to diversify and eventually find the same protection as print media--and eventually find a huge diversification in points of view.
Of course, all along he finds the naysayers like the Catholic League, the Hayes Code, and the Book Publishers Code that operated out of a fear of the public who did not trust these new medias.
Starr is a talented writer of history and can bring the elements related to new medias with such deft and articulation. He keeps the attention, occassionaly straying from the subject, but returning before interest is lost. Moreover, he does real well in keeping his own biases and prejudices aside, simply telling history instead of trying to interpret everything as either a conservative backlash, or a liberal trick.
Kudos to Starr. I look forward to his future endeavors.

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[F308.Ebook] Ebook Free Cloud Computing, A Practical Approach, by Toby Velte, Anthony Velte, Robert Elsenpeter

Ebook Free Cloud Computing, A Practical Approach, by Toby Velte, Anthony Velte, Robert Elsenpeter

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"The promise of cloud computing is here. These pages provide the 'eyes wide open' insights you need to transform your business." --Christopher Crowhurst, Vice President, Strategic Technology, Thomson Reuters

A Down-to-Earth Guide to Cloud Computing

Cloud Computing: A Practical Approach provides a comprehensive look at the emerging paradigm of Internet-based enterprise applications and services. This accessible book offers a broad introduction to cloud computing, reviews a wide variety of currently available solutions, and discusses the cost savings and organizational and operational benefits. You'll find details on essential topics, such as hardware, platforms, standards, migration, security, and storage. You'll also learn what other organizations are doing and where they're headed with cloud computing. If your company is considering the move from a traditional network infrastructure to a cutting-edge cloud solution, you need this strategic guide.

Cloud Computing: A Practical Approach covers:

• Costs, benefits, security issues, regulatory concerns, and limitations
• Service providers, including Google, Microsoft, Amazon, Yahoo, IBM, EMC/VMware, Salesforce.com, and others
• Hardware, infrastructure, clients, platforms, applications, services, and storage
• Standards, including HTTP, HTML, DHTML, XMPP, SSL, and OpenID
• Web services, such as REST, SOAP, and JSON
• Platform as a Service (PaaS), Software as a Service (SaaS), and Software plus Services (S+S)
• Custom application development environments, frameworks, strategies, and solutions
• Local clouds, thin clients, and virtualization
• Migration, best practices, and emerging standards

• Sales Rank: #801953 in Books
• Published on: 2009-10-13
• Released on: 2009-10-13
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .66" w x 7.40" l, 1.28 pounds
• Binding: Paperback
• 352 pages

About the Author

Anthony T. Velte, CISSP, CISA, is an award-winning author and cofounder of Velte Publishing, Inc. He is the coauthor, with Toby Velte, of Microsoft Virtualization with Hyper-V and four editions of Cisco: A Beginner's Guide.

Toby J. Velte, Ph.D., is an international, bestselling, award-winning author of business technology articles and books and cofounder of Velte Publishing, Inc. He is part of Microsoft's North American practice focused on helping growing companies with their business and IT strategies.

Robert Elsenpeter is an award-winning author and journalist. He is the coauthor, with Anthony and Toby Velte, of Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Above average
By Mirko Savic
I've reviewed over a dozen books on cloud computing. This book is better than average but misses its objective of being a practical introduction. It has lots of interesting information and is indeed a useful companion for anyone seriously involved in cloud computing but there are other overviews which are more comprehensive and easier to digest.

Velte, Velte and Elsenpeter touch on many of the main topics, such as security, networking, storage. They mention a number of cloud service providers. The problem is that they do not tie these together in a logical and methodical way. Some of the other recent books do this better. I also ask myself the specific relevance of eclectic topics such as AJAX XHTML and AIR to cloud computing.

In spite of the minor deficiencies which I mention above this is a useful text that will help many readers who need to broaden their understanding of cloud computing and related technologies.

10 of 13 people found the following review helpful.
The Case for Cloud
By C. Cardoso
Is your company considering migrating to the Cloud? What Cloud strategy is best for your organization? Are you having troubles identifying the major Cloud Vendors or even how to begin using their technology? Are you interested in knowing what the big deal is about the buzz surrounding Cloud? Are you trying to separate fact from fiction about the Cloud? Look no further than Cloud Computing: A Practical Approach, an good introduction to Cloud Computing. The authors of this book have provided a well-structured apologetic and business case for using Cloud Computing Technology; this book has a little bit for everyone: IT Administrators, Architects, Developers, Managers, Executives, etc. Even someone, with general knowledge of IT, such as mobile users, can benefit from this book. In fact, the authors state in the preface that the book is for "anyone who wants to learn about cloud computing" (xiv).

The books is organized in three sections: Getting Started, Cloud Computing Technology, and Cloud Computing at Work, the heart of the book .

The First Section, Getting Started, comprising 88 pages, introduces and explains various Cloud `basics', including the clearing up the confusion over the meaning of "Cloud". According to the authors,
"In essence, cloud is a construct that allows you to access applications that actually reside at a location other than your computer or other Internet-connected device; most often, this will be a distant datacenter...The beauty of cloud computing...is that another company hosts your application (or suite of applications, for that matter). This means that they handle the costs of servers, they manage the software updates, and--depending on how you craft your contract--you pay less for the service" (p. 4).
After providing a brief overview, topics as cloud components, Infrastructure as a Service (IaaS), Platform as a Service (PaaS),Software as a Service (SaaS), and Storage are all explained. The pros and cons of using Cloud Computing are stated in a fair manner, although the benefits of the Cloud are given edge. Nonetheless, the authors present a comprehensive list of concerns and issues, such as security and privacy, that all should be know before transitioning to the cloud. The authors warn that in some cases it is best not to use Cloud Computing. The major Cloud `Titans', such as Amazon, Google, Microsoft, SalesForce, etc, are also highlighted along with some of their offerings. The `Business Case for the cloud' (p. 69-87) is presented in a very adequate manner.

Cloud Computing Technology (76 pages) highlights the Infrastructures of the cloud, such as the Hardware, the networking protocol, and the way Customers and Developers can access the Cloud.

Lastly, the main section, Cloud Computing At Work, almost twice as longer than any of previous sections(154 pages), expands upon topics introduced in Getting Started (and briefly mentioned in Cloud Computing Technology) such, SaaS, Software + Services, and the trade-offs between a `public'(external) Cloud and a Local (internal) Cloud, and a mixed solution of both . In addition, some of the common services that are used by the general population, such a Google mail, Google Docs, or MSN Hotmail are also explained. Some of the discussion on "Virtualization" seems misplaced and should have been included in section II, Cloud Computing Technology.

The book includes three appendices which are probably worth the price of the book by itself. It includes a short, but useful Glossary, and a most beneficial list of who's who of Cloud vendors (over 60), with their sites and brief descriptions of the offerings (p. 319-22). Furthermore, a table of World Wide Web resources on Cloud Computing is provided for further research (p. 324-25).

One of highlights of the book is that it contains many helpful diagrams, and various website snapshots of various Cloud Vendors and their offerings. The listing of vendors' price offerings, key features, services, and URLs are some of the strongest points of the book. It also presents lesser known, but intriguing and innovative companies, Cloud based applications and tools, such "Skytap Virtualization Lab" (p 281-84). Also, there are brief sections on how to start development on the Cloud (Google, SalesForce, and Azure); However as developer I was craving for more.

The Best practices for Migrating and Utilizing the Cloud (p. 297-309) are very thoughtful and sensible in my estimation, although by no means exhaustive. The authors note, "When you plan to move to a cloud solution, there ways to go bout making the change to ensure an optimal experience while paying less than a colossal price. It stars with your analysis and selection of a vendor, and continues with your day-to-day usage of that service" (p. 306). These three factors are in explored in some detail in the chapter. It seems like all the Cloud Computing topics are covered, even if briefly.

Some of the strengths of the book are also its weaknesses. By its very nature of trying to reach a wide audience, some parts will be appealing to some, while others will seem uninteresting. The authors typically introduce topics in an outline form and then discuss them in an orderly fashion. Initially, this allows the readers to get acquainted with terminology, technology, offerings, and benefits of Cloud Computing. However, after a while, some of information becomes repetitive. For example, I suppose for a newbie to this will be very a helpful pedagogue to constantly hammer-in the concepts repeatedly.

At times the book feels like a marketing ploy for the Cloud. Some may find the comments, embedded throughout the book, by Cloud Vendor to be illuminating, but I wanted to see less of it. However, this may say more about me, as a developer. Furthermore, the Authors intend the book to include a wider audience, such as Executives. In this, the authors succeed for the most part. Lastly, sometimes, it is not always clear how all some sections and/or technologies integrate with one another. Even though the book does succeed in including information for a very broad audience, some newbies may have trouble to understanding certain concepts or terminology, since the authors don't go in-depth in various instances.

Despite these minor quibbles, I find the book enlightening on the various vendors and their offerings. If you are new to the cloud or a looking reasons to move to the cloud, either in part or completely, this books makes many compelling reasons for it. At the same time, the book provides a fair assessment of the current problems of Cloud.

I highly recommend this book as a good introduction to Cloud Computing. However, if you don't' have $39.99 to dish out for the book (Amazon is currently selling at $26.39), check the free podcasts from PluralSight and you get essentially an abbreviated discussion on many of topics covered in the book.

3 of 3 people found the following review helpful.
A book that is only for Sales/Research Reps in an Organization
By infolock
When I bought this book, I was hoping to see architectural suggestions, explanations of what pitfalls to expect, issues surrounding the cloud architecture, etc.

This was not it at all.

Instead, the book revolves around a repetitive concept of showing the exact same cloud providers over and over, makes suggestions for which service to buy, and then repeats in almost every chapter. I rated this a 1 star because I expected more based on the cover, and what the book "said" it was going to give me. From a developer's perspective - this is NOT the book to buy.

However, if I were in a position to research the available cloud providers and the pros/cons of each, then I may have voted this higher. As I stated already, these type of questions are hammered over and over into your brain about the differences between each of the providers they cover (Amazon, Google, etc.).

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